Favourite Music Director

My favourite music video director is Hype Williams. Hype worked with all major rap stars such as: Kanye West, Busta Rhymes, Nicki Minaj, Jay-Z and many others. I have been researching his work and found that he has common stylistic features in his videos which i will mention.

First of all i have spotted that Hype Williams likes to use on screen text to introduce who will be performing in the video clip and also introduce himself. I have seen this in many clips he has created for example "Kanye West- All of the lights" or "Nicki Minaj - Stupid Hoe".

Second thing i have spotted is that the director has a tendency to use bright colours in his music videos meaning that the colour of the background will be really live and bright perhaps standing out a bit. Hype Willams has used this technique in music video called " Empire state of mind".

Another thing i have seen reappearing in Hype Williams' music videos is animation. The director uses a lot of animation to create objects, illusions or just on screen text. He used animation to create insects on the music video called "Why stop now" and in the same clip he used animation to create illusion that one of the artist has incredible strength when he lifted a whole building up.