Genre Research

Before starting to storyboard my project i decided to research the 'Rap' genre and watch some videos to see if there are any good technique i could use and to make sure that i stick to the genre.

 Rap Genre is mostly dominated by male artist, the videos seem to be very dark and tell a story which reflect the lyrics. For example like in the music video "Lil Wayne and Eminem - No love" where the story of the little kid has a direct link to the lyrics.

The Rap Genre is also dominated by young people around 20-30 years old. The videos are normally aimed at people of that age and younger and in order for the audience to have a link with the artist he needs to be around the same age so the audience feels perhaps equal to the artist in terms of what they have been through.

The Rap Genre mostly uses artist performances over dance routines as well as most of Rap Videos have a story which is parallel to the artists performance (at the same time) or is a flash back of the artists life.

I have found a rap video called "Sulin - Jeden w maratonie". This is a rap video made in Poland and it uses a great technique of multi-screening. The creators of the video smartly used the screen dividing it into two parts and then just simply putting two different shots on making it look like one but not exactly like one to make the technique obvious to the audience. There is not much of camera movement but simply just the artist performing.

In the music video "Eminem - Berzerk" there is a good use of playing the footage from back to front making certain objects disappear. This is very effective as well as easy to create which can be useful for my own music video.

Intertextuality

In the music video 'Eminem- Mockingbird' the director uses intertextuality using a news programme which has been emitted in the past. This is used for an effect to show the audience how much of pain this has caused to the artist and his family making life really hard for them. This has an effect on the audience making the audience feel more sympathy for the artist and makes the whole music video much deeper than it was from the start.