Costume research

I have researched what clothes does the artist "Chiddy Bang" wear and what costumes my group should be wearing fir this performance. I have found the official "Chiddy Bang" store where i could buy the clothes perfect for our music video.

The clothes which are presented here have a solid one colour base layer for example red/black and colourful funky writting with some catchy phrase or brand name/logo.

Researching deeper into the rap genre and clothing of rap artists i have found that most artists appear in New Era caps or beanie hats. For example Jay-Z, who is a mainstream rap artist is wearing a shirt with a catchy phrase and a New Era Snapback. This gives me an outline of clothes i could possibly wear for my Music Video.

I have researched Chiddy Bang's costume for photoshoots and concerts and have found simmilar style to what i expected so a New Era cap and shirt with funky colours and writting which is perhaps childish to some extent which can link directly to the title of my music video "opposite of adults".

The potential costumes for the production are; shirts/jumpers with one colour base layer and a big logo or a phrase which is written in funky text. Nike or a major brand footwear and jeans which are worn perticularly low. On top of that some New Era caps to fulfill the rap clothing style.

Daily Update

Today, together with Agata we have discussed the following:
Make-up- Agata will prepare this for all performers in the video
Costume- Everyone has prepared their costumes but the biggest problem is with Theo who does not posses clothes which can be associated with rap genre
Locations- All locations have been planned and visited apart from the location where we could safely and legally create a graffiti for the music video
Casting- In progress, all member are engaged in it and are looking for the right people to perform. Mostly basketball players are needed for the basketball scene
Storyboard- 3/4 completed and will be finished by Friday 29th November

Weekly Update

In todays lesson me and Agata have done a plan for next week!

Audience Questionaire

Marketing Strategies

In today’s lesson Agata and I have presented to the class Marketing Strategies for Master ZIG TC. Master Zig TC is an underground rapper, aged 25 with no major achievements. He has couple of good album releases but nothing major. Master has a recognizable pose, which he often uses on pictures and posters to be original and have a USP (Unique Selling Point). I decided to market in many ways under main headings: Web, Publicity, Pirate Radio Stations, and Print TV.

I would use YouTube to promote the star amongst the million web users to show his potential in amateur made clips made by him or even friends. Twitter and Facebook accounts would be created to have contact with the limited fan group, which will follow, zig tc everywhere and also MySpace to put up his track although this media portal is dying out.

Publicity would be used effectively to make the artist the main gossip theme in his local area. I would use good publicity to establish his identity in the local newspapers when the artist would be caught smoking weed, which is fairly controversial. The artist would be a support at big gigs and come on stage before the main rappers, which will also bring him some fame in the mainstream music industry as well. He will do free gigs/concerts for example for charities or just to get noticed, he would attend rap battles.

Pirate Radio Stations would play his music, as he would give out free albums to the radio stations in order for them to be prizes in quizzes or just for the album to be played on the radio. He could have interviews in the radio and his tracks would be high in the underground music charts by promotion in radio.

Print would be limited due to cost. Some small poster to advertise concerts would be printed with the artist in his USP pose. Master would appear in underground music magazines where he would have interviews or be mentioned in an article, which will promote him amongst the underground rappers. Zig would appear in local news papers smoking which will also promote the rapper as well as he would have photos with mainstream rappers in more popular newspapers and magazines to also promote himself.